Description

• Assist to manage and grow segment portfolio through product penetration and channel usage build up
• Perform portfolio analysis to identity risk and opportunities in the portfolio
• Strategize and formulate the effective business model for expanding the all segments, including customer segmentation, channel optimization, products offering expansion, communications, etc.
• Work with different product / channel teams on product cross-sell strategy so as to maximize the segment revenue
• Work closely with frontline sales to ensure proper delivery of customer engagement model to enable excellent customer experience
• Enhance customer loyalty and stickiness through customer delight and communication. Proactively retain customer through effective gating process
• Develop segment holistic communication plan to increase awareness and usage of expanded network, new banking services and product subscription
• Ensure proper flows and processes are in force for the touchpoints to deliver the sales and service pledge

Qualifications

• University graduates with 5 years marketing experience in the banking industry
• Proactive & flexible, and able to work under pressure
• Strong analytical, communication & presentation skills
• Numerical & strong logic
• Proactive to drive business and adopt to dynamic environment
• Good command of written and spoken English and Chinese