Assistant Manager, Customer Insights & Analytics
7至10年 薪資面議 全職 未標明 保險 / 退休基金 銀行和金融
職位描述
- Lead and manage qualitative customer and brand research to understand consumer’s changing needs (e.g. interviews)
- Manage qualitative UX research to understand consumer’s response to proposition and digital journey (e.g. prototype testing)
- Lead data analysis of current digital marketing performance and marketing campaign optimization (e.g. Google Analytics, Google AdWords)
- Manage the design and setup of analytics infrastructure and KPI dashboard reporting (e.g. Google Analytics, Google Double Click, Tagging, Data lake, etc)
職位要求
- Bachelor degree in marketing, digital, research, analytics or related fields
- 7+ years’ experience in leading and conducting research, insights, and analytics
- Proven experience in the end to end management of analytics and research setup and execution
- Strong experience with relevant tools (e.g. Google AdWords, Google Analytics, Adobe Analytics, DoubleClick, programmatic, etc)
- Strong analytical skills and data driven thinking
- Financial services background welcome, but not mandatory. Marketing, digital, analytics agency background welcome
- Good team player, experience in working with local and regional teams
- Self-motivated and able to work under pressure
- Excellent communication and interpersonal skills in English, Mandarin and Cantonese