參考編號 : ZJ00004889

Manager, Database Marketing - Insurance

參考編號 : ZJ00004889
  • 7至10年
  • 薪資面議
  • 固定工作 / 全職
  • 港島區
  • 人力資源管理 / 顧問
  • 銀行和金融 / 保險
  • 職位描述

    • Apply statistical modeling and quantitative analytic to understand customer behaviour and identify insights in providing recommendation for customer segmentation strategy, cross-sell, up-sell and customer retention
    • Create and continuous enhancement of predictive modelling in improving marketing campaign efficiency.
    • Provide ad-hoc business analyses necessary in recommending business solutions to senior management team of the company.
    • Assist supervisor to build and strengthen customer analytics capability for marketing applications
    • Identify opportunities and provide recommendations for effective business analyses and campaign execution on customer / distribution channels.

     Job Responsibilities

    • Develop the propensity / predictive models to maximize the usage and customer response in customer up-selling / cross-selling campaigns.
    • Drive to develop and implement of customer analytics solution.
    • Monitor movements of customer segments and to continuously provide business insights that are relevant in relation to customer strategy and behaviors;
    • Identify and monitor customer behaviors through researches or marketing activities for deriving customer insights.
    • Perform in-depth customer and campaign analysis with recommendations.
    • Assist the supervision in the design, development and implement of customer analytics solution
    • Contribute ideas on enriching the existing customer data

    職位要求

    • Bachelor's degree in Statistics, Computer Science, Mathematics or Actuarial Science with at least 8 years' relevant experience in data mining, data modeling, business/customer analytics or execution of database campaign
    • Demonstrated understanding / proficiency on SAS and SQL
    • Knowledge in SAS EM is preferred
    • Prior experience in financial institutions and knowledge of insurance business is preferred.
    • Results focused, with a track record of achievement
    • Strong interpersonal skill and communication skill in English
    • Proactive and excellent team player, and also can work independently under pressure.