Manager, Database Marketing - Insurance
7至10年 薪資面議 固定工作 / 全職 港島區 人力資源管理 / 顧問 銀行和金融 / 保險
職位描述
- Apply statistical modeling and quantitative analytic to understand customer behaviour and identify insights in providing recommendation for customer segmentation strategy, cross-sell, up-sell and customer retention
- Create and continuous enhancement of predictive modelling in improving marketing campaign efficiency.
- Provide ad-hoc business analyses necessary in recommending business solutions to senior management team of the company.
- Assist supervisor to build and strengthen customer analytics capability for marketing applications
- Identify opportunities and provide recommendations for effective business analyses and campaign execution on customer / distribution channels.
Job Responsibilities
- Develop the propensity / predictive models to maximize the usage and customer response in customer up-selling / cross-selling campaigns.
- Drive to develop and implement of customer analytics solution.
- Monitor movements of customer segments and to continuously provide business insights that are relevant in relation to customer strategy and behaviors;
- Identify and monitor customer behaviors through researches or marketing activities for deriving customer insights.
- Perform in-depth customer and campaign analysis with recommendations.
- Assist the supervision in the design, development and implement of customer analytics solution
- Contribute ideas on enriching the existing customer data
職位要求
- Bachelor's degree in Statistics, Computer Science, Mathematics or Actuarial Science with at least 8 years' relevant experience in data mining, data modeling, business/customer analytics or execution of database campaign
- Demonstrated understanding / proficiency on SAS and SQL
- Knowledge in SAS EM is preferred
- Prior experience in financial institutions and knowledge of insurance business is preferred.
- Results focused, with a track record of achievement
- Strong interpersonal skill and communication skill in English
- Proactive and excellent team player, and also can work independently under pressure.