Description

• Formulate business strategies on mobile payment initiatives to drive usage in order to achieve business goals and maximize business return;
• Assist business growth and decision management by data mining and preparing analysis of spending behaviors of various customer segments;
• Organize and implement effective mobile payment related campaigns from end-to-end to achieve high standard of customers satisfaction and uplift customer experience;
• Develop & implement mobile payment usage strategies to heighten campaign awareness;
• Drive profit margins and enhance business practice through better negotiations with 3rd party vendors & merchant partners and internal parties’ liaison;
• Prepare marketing proposal, agency briefs and on time program evaluations;
• Monitor program financials and maintain robust expense tracking to ensure efficiency in marketing spend.

Qualifications

• University Graduate;
• Minimum 8 years or above solid marketing experience in banking/card industry;
• Sound knowledge & practical marketing experience in credit card industry in particular on mobile payment;
• Excellent interpersonal skills;
• Highly organized, independent with strong initiatives and project management skills;
• Strong supervisory skill and ability to give direction, training & guidance to subordinates;
• Fast thinker with creative & determined mind;
• Excellent communication & presentation skills;
• Good command of written and spoken English and Chinese.