Principal responsibilities

• Generate new ideas and formulate business strategies on cross border business.
• Plan and execute cross border projects and campaigns to enhance awareness and broaden customer base
• Collaborate with internal and external stakeholders including Product, Channel, Marketing, vendors to deliver key pillars to cross border proposition
• Keep abreast of market trend and identify business opportunities
• Assist Section Head of Customer Propositions to develop and drive differentiated customer proposition of designated Retail Banking and Wealth Management customer segment(s) by defining the types of services, delivery channels, product & pricing.
• Monitor the segment portfolio and identify appropriate portfolio action to specific segments to enhance the product penetration and profitability for designated segment(s)
• Collaborate with different business units to develop product bundles and lead cross-business taskforce team to drive proposition-led wealth management promotion / marketing programs and work out the end-to-end service/ sales journey.
• Adopt customer journey design in the development of customer solutions offerings aligned to customer needs
• Liaise with related departments, branches/call centre / digital banking to ensure the proposition is properly delivered to customers