Senior Manager / Manager, Digital Sales - Banking
4至6年 薪資面議 固定工作 / 全職 未標明 銀行業 銀行和金融
職位描述
Description
- Lead a sub team to achieve digital acquisition target
- Formulate business and media strategies on digital acquisition to achieve business goals
- Initiate and implement effective marketing campaigns from end-to-end to drive sales conversion digitally
- Analyze & utilize MIS data to make recommendations to improve overall strategies
- Use web analytics to improve the efficiency and CPA (cost per acquisition)
- Work closely with internal and external partners to ensure smooth implementation of campaigns
- Monitor different media agencies and digital content agencies for effective media placement to deliver sales leads and ensure effective conversion rate by working closely with sales channels at the back-end
- Optimize our existing website and application forms to increase the effectiveness of sales leads capture and conversion
- Work with digital agency for creative optimization (A/B testing)
職位要求
Qualifications
- Bachelor Degree holder
- At least 6 years’ experience in performance marketing, with banking, insurance background is a plus
- Strong business acumen and analytical ability
- Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
- Ability to work under pressure and meet pressing deadline
- Excellent written in English and Chinese and fluent spoken English