Senior Manager, Customer Segmentation and Channel - Insurance (FI)
4至6年 薪資面議 固定工作 / 全職 未標明 保險 / 退休基金 銀行和金融 五天工作周 / 醫療保險 / 花紅
職位描述
Responsibilities
- Support and contribute in strategic planning for laying down the medium and long-term roadmap for Customer Office
- Manage Propel Customer Centricity Strategy and coordinate with Group Office and stakeholders to boost sales penetration and enhance customer experience
- Support the strategic projects of Agency and Customer Convergence Driving Success through Existing Customer Management
- Identify, monitor and report key performance metrics corresponding to business, customer and marketing goals as well as strategic initiatives
- Lead and support key initiatives related to customer growth strategy and collaborate closely with external partners to create new digital ecosystem/capabilities, and internal segmentation teams to widen the use of big data and 360-degree customer view for driving channel and customer engagement
- Assist in reporting, presentations, data analysis, and ad hoc projects
- Lead individual campaign launch in line with the strategic plan, develop customer communication and agency briefing materials, compile campaign review with customer insights.
職位要求
Requirements
- University degree with over 8 years working experience in financial services, management consulting or related industry, at least 5 years of which in a Marketing, Digital, Customer Relationship Management (CRM), Product Development, Business Development, or Project Management role
- Demonstrated ability to operate effectively in a fast-paced environment and to translate concepts into action plans
- Experience in insurance-oriented technology and innovation, digital, and analytics a bonus
- Strong communication and analytical skills
- Excellent written and presentation skills both in Chinese and English
- Be a team player