Bring in knowhow of a domain and online usability expert to substantially increase Online usage including online sales and online/ mobile banking active use;
Recommend and implement features, designs and functionalities to web pages, online forms, online banking, mobile banking and other digital measures to achieve the objective of online usage;
Drive SEO (Search Engine Optimization) and SEM (Search Engine Marketing) initiatives together with support functions;
Bring in ideas and trends of latest digital technology, digital applications, e-commerce/ social media/ web design practices that are applicable to meet our objectives;
Bring in ideas of latest digital business model in banks and non banks that can be transformed into a business model or business initiative;
- Drive system changes, web design changes, process improvement, customer programs and marketing campaigns for Online Active agenda;
- Come up with business requirement on digital capability innovations (eg. mobile payment);
- Come up with business requirement on new digital business models (eg. P2P Lending);
- Work with relevant teams/ stakeholders on execution.