The Marketing Executive is responsible for providing marketing support to the team with responsibilities in promoting sports & entertainment content in Hong Kong. You will be able to learn to manage digital marketing campaigns analytically and strategically.
Responsibilities
- Support the development, execution, management and analysis of digital marketing channels (paid social, paid search, video, etc) for the OTT platform
- Drive content creation and curation, and make sure it is at highest standards, complying with brand guidelines across digital channels
- Work closely within and across departments to drive digital marketing initiatives to raise awareness of the OTT platform, to meet communications and business goals
- Drive a strong focus around quality; testing new features and with consideration for a wide range of scenarios and edge-cases
- Manage user systems for content, campaign, pack and eDM creation
- Liaise with agencies and partner with different departments to develop social media content to set digital and social strategy for assigned programs and initiatives, and maintain the social content calendar
- Manage the online community and grow its database, to ultimately, meet subscriptions targets
- Monitor and analyze online acquisition campaign performance, and make optimizations
- Track best-practices, engaging tactics, and competitive analysis, and update the team on an ongoing basis