Job Reference : ZJ00004789

Senior Manager, Digital Customer Segment (China Market) - Banking

Job Reference : ZJ00004789
  • 7 -10 Years
  • Salary Negotiable
  • Full Time
  • Not Specified
  • Banking
  • Banking & Finance

    • Job Description

    • Formulate and deliver multi-channel acquisition strategies across segments, oversee the branding, awareness, client experience and new client profitability
    • As key project lead to work with different teams, including Regional teams, Product teams, Sales teams, Branding, Analytics, Operations, Compliance, Legal, etc. on the new acquisition initiatives / value proposition development and delivery
    • Responsible to drive client acquisitions and manage related ATL and BTL programs, including advertising, media plan management, branch POS, cross-selling program to the Bank’s customer base (e.g., Credit Card / loan base), online display banners, performance marketing, partnership, social media O2O and client events
    • Monitor sales channels’ performance on acquisition, mainly work with direct sales, Relationship Managers, Bankers, Digital Acquisitions, Telemarketing team on referral & conversion
    • Develop and enhance customer value propositions and client experience, particularly the Global Banking value proposition and process to facilitate cross-border referral
    • Deliver early engagement framework to continuously improve the on-boarding experience, product take-up and profitability of new clients
    • Perform regular new client profitability analysis, identify gaps and propose action plans to improve the return on investment of client acquisitions
    • Manage marketing budget to enhance marketing efficiency
    • Manage regular MIS and management report

    Requirements

    • University graduate
    • Minimum 7 years of working experiences in banking industry, preferably in marketing
    • Good command of written and spoken English and Chinese fluent in Mandarin is a must
    • Good leadership, interpersonal skills and be a good team player
    • Self-motivated, independent, result-oriented and able to work under pressure with multiple deadlines
    • Knowledge of marketing technique and banking knowledge is essential
    • Willing to travel and have short-term stay in China
    • Excellent skill in Excel / PowerPoint / Word and basic statistical knowledge would be added advantages