Job Reference : ZJ00004854
Date Posted : 02/05/2018

Senior Manager, Business Intelligence (Digital) - Banking

Job Reference : ZJ00004854
Date Posted : 02/05/2018
  • 4 - 6 Years
  • Salary Negotiable
  • Full Time
  • Kowloon
  • HR Management / Consultancy
  • Banking & Finance
  • Job Description

    • Perform pre-campaign analysis and targeting and generate targeted customer base
    • Conduct campaign tracking and post evaluation and handle campaign fulfillment
    • Conduct tracking and evaluation of marketing programs to enhance its effectiveness and increase customer profitability.
    • Support segments targeting to promote usage & boost up active customer base of digital banking with collaboration with e-acquisition and usage team.
    • Tracking traffic and customer behavior across digital assets including website and mobile applications
    • Extract insights from data sets for product development, evaluates and identifies opportunities
    • Work closely with internal stakeholders and external vendors on project planning and execution

    Requirements

    • Degree holder or equivalent.
    • Minimum 6 years of working experience in banking / financial industry, preferably in data mining and database marketing.
    • Proficiency in statistical tools, database software such as SAS, MS-Access, Excel.
    • Analytical with excellent business and market sense.
    • Good sense of ownership and servicing mindset
    • Good command of written and spoken English and Chinese (including Putonghua).
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