Job Reference : ZJ00004874

Assistant Manager, Customer Insights & Analytics

Job Reference : ZJ00004874
  • 7 -10 Years
  • Salary Negotiable
  • Full Time
  • Not Specified
  • Insurance / Pension Funding
  • Banking & Finance

    • Job Description

    • Lead and manage qualitative customer and brand research to understand consumer’s changing needs (e.g. interviews)
    • Manage qualitative UX research to understand consumer’s response to proposition and digital journey (e.g. prototype testing)
    • Lead data analysis of current digital marketing performance and marketing campaign optimization (e.g. Google Analytics, Google AdWords)
    • Manage the design and setup of analytics infrastructure and KPI dashboard reporting (e.g. Google Analytics, Google Double Click, Tagging, Data lake, etc)

    Requirements

    • Bachelor degree in marketing, digital, research, analytics or related fields
    • 7+ years’ experience in leading and conducting research, insights, and analytics
    • Proven experience in the end to end management of analytics and research setup and execution
    • Strong experience with relevant tools (e.g. Google AdWords, Google Analytics, Adobe Analytics, DoubleClick, programmatic, etc)
    • Strong analytical skills and data driven thinking
    • Financial services background welcome, but not mandatory. Marketing, digital, analytics agency background welcome
    • Good team player, experience in working with local and regional teams
    • Self-motivated and able to work under pressure
    • Excellent communication and interpersonal skills in English, Mandarin and Cantonese