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Job Reference :
ZJ00004878
Senior Marketing Manager / Manager, Marketing Communications – Credit Cards
Job Reference :
ZJ00004878
7 -10 Years
50k or above
Full Time
Not Specified
HR Management / Consultancy
Banking & Finance
/
Marketing
Job Description
Manage execution of all direct marketing activities including ATL and BTL;
Liase with acquisition, usage, portfolio and/or product teams to prioritize and develop integrated campaign;
Formulate and plan marketing communication strategies;
Optimize campaign / channel / media mix;
Work closely with advertising agencies to develop consistent customer communication to strengthen the brand equity;
Manage marketing budget within plan while achieving business targets;
Lead a team to demonstrate execution excellence and commitment to customer communications.
Requirements
University Graduate with 8 years or above marketing / advertising agency experience;
Assertive, with strong people skills to manage team, internal customers and external vendors;
Able to work under pressure and tight timeline;
Result oriented, flexible & proactive;
Adaptive to dynamic and fast changing environment;
Good coaching, presentation and inter-personal skills;
Good command of written and spoken English and Chinese.
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