l Collaborate with Compliance, Legal, Risk Management, and other control functions to ensure compliance to Group and regulatory standards
l Design and roll out customer and revenue growth campaigns with an aim to meet annual targets
l Revamp and implement need-based customer propositions that are best-in-class and cater to different customer segments. Also coordinate with group on bring in best practices and regional offerings
l Manage customer proposition development. Design Marketing Campaigns to grow target customer and revenue. Solid experience in segment marketing.
l Conduct competitor study on an ongoing basis and recommend counter moves to ensure market competitiveness
l Collaborate with product teams and help steer product teams and help steer product enhancement to meet the need of respective customer segments. Steer market competitive customer engagement and experience journey.
l University degree in Business or Marketing
l Minimum 8 years’ solid experience in segment marketing, ideally on retail banking and wealth products
l Customer-oriented with strong business acumen and analytical skills
l Can work independently with minimal supervision as well as being a good team player
l Flexible, adaptive to changes and able to work under pressure in a fast-pace business environment with competing priorities
l Proficiency in both written and spoken English and Chinese