Job Reference : ZJ00004976

Marketing Manager

Job Reference : ZJ00004976
  • 4 - 6 Years
  • Salary Negotiable
  • Permanent / Full Time
  • Not Specified
  • Banking
  • Banking & Finance

    • Job Description

    Responsibilities

    • Contribute to development of comprehensive marketing plan supporting defined business objectives
    • Work closely with internal and external parties to identify challenges and opportunities
    • Develop effective messaging that project appropriate and consistent brand image
    • Build brand awareness and preference with content through email marketing, social media, websites etc
    • Collaborate with offline marketing / event team to identify angles for traditional and social PR
    • Run and manage lead generation campaigns via digital channels


      Requirements

      Requirements

      • Bachelor’s degree in business, marketing, communication or related discipline
      • 6 years or above of demonstrated experience in both offline and online marketing (preferably B2B)
      • Experienced in a variety of marketing activities – lead generation, content marketing, digital advertising, email marketing and website management
      • Own up-to-date marketing knowledge and ability to drill insight from different situation
      • Strong understanding of brand voice and brand identity
      • Ability to take strong direction and initiate creative ideas which bring significant results
      • Good command in both spoken & written Chinese and English