Responsibilities 

• Plan and execute various acquisition and cross-selling strategies & initiatives to achieve business KPI on portfolio growth, customer acquisition and retention
• Formulate and Implement marketing campaigns to promote mortgage products to drive business growth and customer value proposition
• Develop digital acquisition channels 
• Collaborate closely with the direct sales and telesales teams to uplift sales effectiveness and boost sales productivity
• Review and optimize loan application process to enhance customer onboarding experience and operation efficiency
• Assist in managing and scrutinizing marketing budget to ensure ROI and cost efficiency
• Liaise with creative and media agencies to optimize marketing campaigns effectiveness
• Ensure operations, workflows and processes are proper and effective as well as in compliance with internal and external guidelines

Requirements

• Degree holder in Business Administration or related disciplines
• Possess 10 years of relevant experience in product marketing, customer acquisition or business development in financial institutions , preferably gained in consumer finance business. 
• Sound knowledge of secured lending products and services with strong business acumen towards property market and macro-economic environment
• Knowledge of digital marketing preferable
• Flexible, independent, self-starter with tenacity to succeed
• A good team player with strong analytical and communication skills
• Good command of both written and spoken English and Chinese

(Candidates with less experience will be considered for the AVP/Manager position)