Oops ... Job Could not be found.
Back to Find a Job
Job Reference : ZJ00004998
Senior Manager, Database Marketing - Insurance
Job Description
Job Responsibilities
- Develop the propensity / predictive models to maximize the usage and customer response in customer up-selling / cross-selling campaigns.
- Drive to develop and implement of customer analytics solution.
- Monitor movements of customer segments and to continuously provide business insights that are relevant in relation to customer strategy and behaviors;
- Identify and monitor customer behaviors through researches or marketing activities for deriving customer insights.
- Perform in-depth customer and campaign analysis with recommendations.
- Assist the supervision in the design, development and implement of customer analytics solution
- Contribute ideas on enriching the existing customer data
Requirements
Job Requirements
- Bachelor's degree in Statistics, Computer Science, Mathematics or Actuarial Science with at least 8 years' relevant experience in data mining, data modeling, business/customer analytics or execution of database campaign
- Demonstrated understanding / proficiency on SAS and SQL
- Knowledge in SAS EM is preferred
- Prior experience in financial institutions and knowledge of insurance business is preferred.
- Results focused, with a track record of achievement
- Strong interpersonal skill and communication skill in English
- Proactive and excellent team player, and also can work independently under pressure.
