Responsibilities:

• Manage execution of all direct marketing activities including ATL and BTL;
• Liase with acquisition, usage, portfolio and/or product teams to prioritize and develop integrated campaign;
• Formulate and plan marketing communication strategies;
• Optimize campaign / channel / media mix;
• Work closely with advertising agencies to develop consistent customer communication to strengthen the brand equity;
• Manage marketing budget within plan while achieving business targets;
• Lead a team to demonstrate execution excellence and commitment to customer communications.

Requirements:

• University Graduate with 8 years or above marketing / advertising agency experience;
• Assertive, with strong people skills to manage team, internal customers and external vendors;
• Able to work under pressure and tight timeline;
• Result oriented, flexible & proactive;
• Adaptive to dynamic and fast changing environment;
• Good coaching, presentation and inter-personal skills;
• Good command of written and spoken English and Chinese.