Responsibilities

• Drive acquisition and usage of the Bank’s digitally enabled products and services, while advocating a seamless experience throughout a customer’s digital journey
• Act as the core marketing lead to participate and implement bank-wide strategic digital initiatives and projects
• Takes a meticulously approach on daily reports monitoring to generate accurate, insightful recommendations for continuously betterment
• Reinforce a long-term brand preference online
• Act as the webmaster to coordinate the greater marketing team on publishing regular content management, eDM and banner scheduling
• Manage interactions with internal and external parties regularly for on-time, in-budget campaign implementations
• Work closely with IT departments and web designers to ensure quality of work
• Adheres to the Bank’s marketing, branding, programming and security guidelines
• Adheres to industry regulations and internal governance, zero tolerance to deviation

 tive customer service processes

Qualifications

• University degree in Marketing, Business, Information System, Communications or a related discipline
• Minimum of 5 years' relevant experience, with exposure to financial services industry preferred
• Strong digital marketing sense, detail-oriented, capable of working independently and under pressure
• Good communication, interpersonal, analytical and project management skills
• Knowledge of HTML scripting
• Proficiency in both English and Chinese
• Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes