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Job Reference : ZJ00005404
CRM Manager
Job Description
- Pioneer a holistic vision and marketing strategy for how we onboard, engage, upsell, and prevent churn for our users
- Become an expert on the customer journey. Develop a deep, data-driven understanding of customer mindsets, behaviors
- Develop user segmentation strategies that tap into the customer lifecycle
- Drive marketing automation campaigns and other growth initiatives from end-to-end: prioritize projects, design experiments, develop campaign strategy, oversee execution and analyze results
- Define metrics, measure performance, monitor KPIs and derive actionable insights
- Develop A/B and multivariate tests to finetone flows, segments and messages
- Work closely with local teams on objective and direction alignment. Provide support in localizing and executing retention strategies
Requirements
- 3+ years experience in CRM, retention or loyalty management
- Previous experiences with marketing automation tools
- Experiences user segmentation, customer lifecycle management, modelling and hypothesis testing
- Analytics capabilities for understanding user behaviors and developing retention strategies
- Familiar with the execution of eDM, push notifications, in-app message and SMS
- Understanding and working knowledge of SQL and BI Tools
