The Marketing Executive is responsible for providing marketing support to the team with responsibilities in promoting sports & entertainment content in Hong Kong. You will be able to learn to manage digital marketing campaigns analytically and strategically.

Responsibilities

• Support the development, execution, management and analysis of digital marketing channels (paid social, paid search, video, etc) for the OTT platform
• Drive content creation and curation, and make sure it is at highest standards, complying with brand guidelines across digital channels
• Work closely within and across departments to drive digital marketing initiatives to raise awareness of the OTT platform, to meet communications and business goals
• Drive a strong focus around quality; testing new features and with consideration for a wide range of scenarios and edge-cases
• Manage user systems for content, campaign, pack and eDM creation
• Liaise with agencies and partner with different departments to develop social media content to set digital and social strategy for assigned programs and initiatives, and maintain the social content calendar
• Manage the online community and grow its database, to ultimately, meet subscriptions targets
• Monitor and analyze online acquisition campaign performance, and make optimizations
• Track best-practices, engaging tactics, and competitive analysis, and update the team on an ongoing basis

 Requirements

• Degree in Marketing, Digital, Communications, and/or Media-related discipline is preferred
• 1+ years’ experience in digital marketing, streaming services or agency experience
• Good organizational and time management skills with an ability to multi-task
• Excellent command of written and spoken English and Cantonese
• Proactive, detail-oriented and creative thinking

Plus to Have

• Proven experience in managing social media, and SEO/SEM and other performance campaigns
• Keen interest in sport events, movies, drama and digital contents
• Any technical experience is a plus