Job Description
Duties and responsibilities
· Support the development, execution, management and analysis of digital marketing channels (paid social, paid search, video, etc) for the OTT platform
· Drive content creation and make sure it is at highest standards, complying with brand guidelines across digital channels
· Work closely within and across departments to drive digital marketing initiatives to raise awareness of the OTT platform, to meet communications and business goals
· Liaise with agencies and partner with different departments to develop social media content to set digital and social strategy for assigned programs and initiatives, and maintain the social content calendar
· Manage the online community and grow its database, to ultimately, meet subscriptions targets
· Monitor and analyze online acquisition campaign performance, and make optimizations
· Track best-practices, engaging tactics, and competitive analysis, and update the team on an ongoing basis
· Degree in Marketing, Digital, Communications, and/or Media-related discipline is preferred
· 1-2 years’ experience in digital marketing, streaming services or agency experience
· Good organizational and time management skills with an ability to multi-task
· Excellent command of written and spoken English and Cantonese
· Proactive, detail-oriented and creative thinking
· Candidate with less experience will be considered as Marketing Executive
Plus to Have
· Proven experience in managing social media, and SEO/SEM and other performance campaigns
· Keen interest in sport events