Job Reference : ZJ00005641

Marketing Executive

Job Reference : ZJ00005641
  • 0 - 3 Years
  • 15k+
  • Contract
  • Kowloon
  • Telecommunication
  • Media & Advertising
  • Five-day work week / Medical insurance

    Job Description

    Job Description

    • We are seeking a self-motivated, outgoing individual, to complement our existing performance marketing team. 
    • The Marketing Executive is responsible for providing marketing support to the digital team with responsibilities in promoting our sports & entertainment content in Hong Kong. 
    • You will be able to learn to manage digital marketing campaigns analytically and strategically.


    Duties and responsibilities

    ·        Support the development, execution, management and analysis of digital marketing channels (paid social, paid search, video, etc) for the OTT platform

    ·        Drive content creation and make sure it is at highest standards, complying with brand guidelines across digital channels

    ·        Work closely within and across departments to drive digital marketing initiatives to raise awareness of the OTT platform, to meet communications and business goals

    ·        Liaise with agencies and partner with different departments to develop social media content to set digital and social strategy for assigned programs and initiatives, and maintain the social content calendar

    ·        Manage the online community and grow its database, to ultimately, meet subscriptions targets

    ·        Monitor and analyze online acquisition campaign performance, and make optimizations

    ·        Track best-practices, engaging tactics, and competitive analysis, and update the team on an ongoing basis

    Requirements


    ·        Degree in Marketing, Digital, Communications, and/or Media-related discipline is preferred

    ·        1-2 years’ experience in digital marketing, streaming services or agency experience

    ·        Good organizational and time management skills with an ability to multi-task

    ·        Excellent command of written and spoken English and Cantonese

    ·        Proactive, detail-oriented and creative thinking

    ·        Candidate with less experience will be considered as Marketing Executive


    Plus to Have

    ·        Proven experience in managing social media, and SEO/SEM and other performance campaigns

    ·        Keen interest in sport events