• Lead and manage qualitative customer and brand research to understand consumer’s changing needs (e.g. interviews)
• Manage qualitative UX research to understand consumer’s response to proposition and digital journey (e.g. prototype testing)
• Lead data analysis of current digital marketing performance and marketing campaign optimization (e.g. Google Analytics, Google AdWords)
• Manage the design and setup of analytics infrastructure and KPI dashboard reporting (e.g. Google Analytics, Google Double Click, Tagging, Data lake, etc)

• Create visual content and design for marketing campaigns and website (e.g. images, animations, videos, etc)
• Create text/copy writing for marketing campaigns and corporate website
• Manage content strategy for social media channels (e.g. Wechat, Facebook, Instragram, LinkedIN, etc)
• Lead SEO content optimization strategy and management (e.g. website tags)
• Identify market and consumers trends  and respond with relevant content
• Support presentations and storytelling for senior stakeholders / partners
• Strategic and creative mindset, able to bring new ideas onto the table

• Manage execution of all direct marketing activities including ATL and BTL;
• Liase with acquisition, usage, portfolio and/or product teams to prioritize and develop integrated campaign;
• Formulate and plan marketing communication strategies;
• Optimize campaign / channel / media mix;
• Work closely with advertising agencies to develop consistent customer communication to strengthen the brand equity;
• Manage marketing budget within plan while achieving business targets;
• Lead a team to demonstrate execution excellence and commitment to customer communications.

• Support team supervisor to identify strategic business opportunities through business data and portfolio analysis
• Establish and implement effective communication with sales channels
• Identify and coordinate special project initiatives that helps improve productivity
• Develop recognition schemes to support sales and motivate sales behavior
• Provide management with useful and timely MIS to monitor business performance

• Manage the customer relationship in a professional and sales-driven manner.
• Identify new business opportunity and support expansion strategy. Contribute business development efforts to support and translate new opportunities into sales revenue, new projects, new accounts and new products. 
• Execute and implement strategic target and initiatives, business plan, sales activities, and new product development. 
• Prepare business proposals, presentation materials and contacts. Responsible for annual sales target with focus on revenue and customer satisfaction. Responsible for the contract negotiation and closing. 
• Support company marketing activities such as product launches, promotions, seminars, advertising and exhibitions. Reach out to increase brand awareness of Limited.
• Work...

• Derive and drive the overall product strategies for WM &B products including Hong Kong and US Equities, Mutual Funds, Structured Products,  Bonds, Insurance & MPF etc. to meet the department’s business goals
• Responsible for all new product evaluation process, ongoing product due diligence of WM products
• Identify new product and business cooperation opportunities with external business partners
• As a key member of the investment advisory committee, formulate investment house view for Company
• Identify and develop the Company’s spokespersons on Wealth Management and HK Stocks
• Lead the product research team to deliver high quality research advisory support covering marco and regional market outlook, HK stocks markets, latest market news as well as other WM products to sales force and...

• Design, code and implement web applications and systems
• Continuously evaluate, and implement new technologies to maximize development efficiency.
• Responsible for development, maintenance web applications.

• Formulate and deliver multi-channel acquisition strategies across segments, oversee the branding, awareness, client experience and new client profitability
• As key project lead to work with different teams, including Regional teams, Product teams, Sales teams, Branding, Analytics, Operations, Compliance, Legal, etc. on the new acquisition initiatives / value proposition development and delivery
• Responsible to drive client acquisitions and manage related ATL and BTL programs, including advertising, media plan management, branch POS, cross-selling program to the Bank’s customer base (e.g., Credit Card / loan base), online display banners, performance marketing, partnership, social media O2O and client events
• Monitor sales channels’ performance on acquisition, mainly work with direct...

• Apply statistical modeling and quantitative analytic to understand customer behaviour and identify insights in providing recommendation for customer segmentation strategy, cross-sell, up-sell and customer retention
• Create and continuous enhancement of predictive modelling in improving marketing campaign efficiency.
• Provide ad-hoc business analyses necessary in recommending business solutions to senior management team of the company.
• Assist supervisor to build and strengthen customer analytics capability for marketing applications
• Identify opportunities and provide recommendations for effective business analyses and campaign execution on customer / distribution channels.

 Job Responsibilities

• Develop the propensity / predictive models to maximize the usage and customer response in...

• Lead the team to deliver best in class UX and visual design for the Bank’s Digital channels, namely public websites, internet banking and mobile
• Plan and execute qualitative and quantitative user research studies
• Analyse and communicate the voice of the user to stakeholders
• Manage and create annotated wireframes, user flows, journey maps, personas, and functional prototypes
• Drive a significant revenue return through the Digital channels to ensure a competitive digital advantage for the Bank
• Stay aware of new opportunities, technologies and trends related to the user experience profession
• Drive innovation by providing delivery products sufficiently different to those of our competitors
• Manage all internal stakeholders and external agency relationships relevant to the role, ensure...